Rebecca Luke Style

I often get calls to help put a “style stamp” for random awesome projects. The call I got last week from The Finerie ended up being for a really cool concept and where I think most marketing is headed for now.

Over the past couple of years, designers and retailers have been doing pop up shops all over the country and allowing for a “market” experience while saving and making precious dollars for all involved. The concept isn’t really new, a pop up shop, but what is new is who is doing it.

Who you ask is taking this concept and getting my attention? The Ford Company. To roll out their newly designed Fiesta, the old school American company that was founded in 1903, is working with local retailers to showcase their newest product.

Rolled out in Portland yesterday, the car company will share the space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. And, a lime green Fiesta will be front and center, parked in the store for visitors to take photos and explore. Two more cars will be cruising Portland, shuttling people between others stores partnering with Ford. (Oregonlive.com)

I had no idea, but The Fiesta was first introduced in 1976 and has been a go-to car in Europe. It has not been available in the States since 1980. Focusing on a young consumer demographic with the reintroduced car, it’s a subcompact that’s built for fuel efficiency and economy. In my opinion, it seems to be a sustainable choice as well. And, as a girl, it’s super cute and has a push button start…love that.

“The pop-up shop — and more will follow in other western cities — aims to introduce the car to those young consumers in a more authentic way,” said Jeff Guettler, president of Taow, the Portland-based marketing firm that developed the pop-up strategy — which they call a “cultural hub” — for Ford. “It’s all about the brand experience,” Guettler said. “(Ford) knew they had to create some kind of way to experience the car on their own terms.” (Oregonlive.com)

The Ford Fiesta pop up in Seattle should be seen in late August in the U-District. There are plans to have an accompanying coffee table book highlighting cool Seattle retailers such as The Finerie. The Ford Fiesta shuttle plans to be in full swing in the Emerald City as well. The concept is planned for San Francisco, Sacramento & San Jose.

The commerical for the Ford Fiesta caught my attention a couple months ago.

Fun and innovative, this is how we will see roll outs of new products for now. RL

For information on les Egoistes Creative Services contact us.

This weekend on a dreary Sunday morning. My super stylish friends and I participated in the SSF Sustainable Running Tour of Downtown Seattle. When I say “running”, I use the word lightly. We jogged…at a slow pace. I wore my drop crotch Y3 Sweatpants and, my gal pals look stylish in their hip sunglasses, despite the clouds, and running gear. But, that wasn’t the important part. The key to the event was the education we all had as we went from point to point and learned about what was sustainable about it. As co-founder of SSF, I am still learning and had loads of fun sharing what I learned about some of these spots. I am going to be posting blogs all week on the SSF site, sustainablestyle.org, that will highlight each of the stops. Please go there and check them out. RL

For more information about how we can help you make sustainable choices with your personal wardrobe, click here, or contact me at rebecca@lesegoistes.com

It’s on. It started with Mexico vs South Africa this morning. The World Cup has begun. Boys, what are you going to wear?

Are you going to wear the colors of your team? Soccer jersey? Here are my picks for your looks as you watch the world play football.

You already have your jersey? Pair it with killer fitting jeans, The Varvatos Bowery Jean is a perfect Jean. It works with most everything.

The Diesel Viker jeans are a must have for summer World Cup viewing.

Oh… and Kill City’s Mod Fit (available now at Alter in NY) have an amazing fit.

Cool kicks? Yes, a must. Varvatos Leather Converse (Barney’s NY, Varvatos) or any cool sneaker will work. It’s good to wear leather in case the beer sloshes…an it will.

An easy way to wear team colors if you don’t have a jersey is to pick up a hoody or two in the colors you want from American Apparel…an easy fix.

For those of you sitting outdoors, and you want to be prepared for a summer shower, try the Varvatos Light Parka has an amazing cut and its easy to pack. Or pull over a Nom de Guerre. That is never wrong.

To sport a euro look that will get the attention of that certain gal, try a pair of these tie at the bottoms….I recently saw this look in a coffee shop in PDX paired with a simple tee, stripe socks that didn’t match, and killer boots…hot. With this look, you can just add a team scarf.

Haven’t gotten your favorite country’s jersey yet, try these sites. http://www.worldcupjerseys.co.uk/

http://www.worldsoccershop.com/

Okay girls, I know you are thinking…it’s fun to watch the World Cup games because, well, the guys are hot. Okay, fair enough. I refer you to the “Lo-Fi & Loose” post. Chic, Simple and super sexy is how you should roll for the matches. RL

Guys, want some help with summer shopping? Check out personal styling with les Egoistes.

Leave it to us gals, we want it all. Yes, we want to be sexy, but we want comfort too. The two founders of Tangerine, Dr. Deborah Adams & Kari Vaughn know this all too well.

I love this line and think you will too. The panties are fabulous and perfect for the summer under your shorter than short skirts and dresses. Beyond that, they will be  comfortable under most of your clothes. The designers have ensured that there is a panty style for all needs, shapes and sizes. Their lounge pants are lovely with a rise an inch higher thank Juicy Couture, thank God. Oh and the tanks, amazingly comfortable and a perfect underpinning.I was able to test, wash and use their product while shooting on my last film and I am sold. The color lasts and with each wash, even more soft and amazing with no pilling. A huge asset.

It’s clear they care about women and they take it one step further. “Tangerine is more than just comfort and sexiness it is about change and the opportunity to help fight women’s causes worldwide. Tangerine is currently partnering with women’s organizations and giving back to celebrate life…” they quote on their site. Say it with me, “sexy and sustainable”…woot, woot.The line just launched in April and their pieces are already available at Fred Segal and soon at a lovely boutique near you. RL

Hi there. I have been wrapped up in shooting a feature for a fab writer/director, Megan Griffiths. The Off Hours.

Check out this link for my Confessions of a Sustainable Costume Designer Blog. Back to fashion blogs after we wrap. RL

Who wouldn’t want to wear the loose and easy pieces that are showing up for spring? If you are a client of mine you know that a few seasons ago, just when I made you consider how to ensure you garments fit you on the tighter side, the styles loosened up and they are even more so this coming season.

The biggest concern for most women is that these styles can make them look “bigger” or “pregnant”. While that can be true, if you select the correct pieces that have a fab fit and correct proportions, they will be nothing but super stylish on you.

The key is to juxtapose. There are three simple ways to wear this look and not feel like a bag lady:

The abbreviated, or shrunken, jacket over layers, long or short. (also see above photo)

The legging with an oversized top

The short, short, I mean short loose dress exposing your fab legs for the world to see. I love the loose short short as well which is essentially the same idea.

If you want to do a loose harem bottom (I can’t stop) paired with a loose vest or jacket, just make sure your underpinning is fits correctly on the shoulders and across the bust. It works well if it drapes on the hips. The key, don’t be afraid. If you love it, wear it.

A killer shoe is required for all lo-fi/loose looks and you can go between a platform heel and a bootie. If its comfort you want, then go with a flat open toe embellished sandal with these looks. A ballet flat will work in a pinch, however, as always, it is had to be the right one.

Almost every key designer has a “lo-fi” look, but Dallin Chase, Ports 1961 and Kaylee Tankus are standouts for me.

If you are in Seattle, Merge has had this look for several seasons and they know how to make it work for you.

The key to fashion these days is to dial it down a notch on the makeup and accessories and let the fabrics of your garment speak. RL

For help selecting key pieces for your spring & summer wardrobe, contact les Egoistes.

Photo Credits | From the Top

Dallin Chase Fall 2010, Dallin Chase & Refinery 29

Kenzo Sp 2010, Style.com, photographer, Marcio Madeira

Dallin Chase Fall 2010, Dallin Chase

Valentino Sp 2010, Trendhunter

Kaylee Tankus Sp 2010, Kaylee Tankus

New York Fashion Week is hectic. Especially right after a blizzard. We do our best to look cute in our layers, and figure out the best boots to wear so we look cute and don’t have to carry a change of shoes, because there is just no time…At any moment an email or text could come in on my blackberry directing us uptown when we are still downtown and we move, we move quickly…

This season, the wonderful surprise last minute email came in for a benefit show at the Waldorf – Astoria. Fashion for Autism intrigued me from the Sustainable Style point of view. I am always so proud to be from an industry, that always puts forth their design focus and combines it with highlighting a cause.

Admittedly, I wasn’t aware of this soon to be one of my fav designers, EdwingD’Angelo . I didn’t know what to expect? The room was fab and the runway was a square, allowing the guests to soak up the essence of the room. There were other design vendors in the lobby, we didn’t stop. Truthfully, I didn’t enjoy that aspect in the lobby, I would suggest, no tables and only garment racks with beautiful chairs.

As we sat and saw the first of the designs, I was disappointed. The whole thing. Thank god, it wasn’t Edwing. Not sure who it was, don’t care.
As the music amped up, I watched a gorgeous model with a great dane take the stage…oh, this is going to be good. And it was more than good. It was fab.

Edwing D’Angelo’s vision is obvious couture, making each person his palate. His attention to detail is equisite and his flare for drama is evident. I only hope we can get some of his ready to wear interpretations soon. Here is what his press says about him and his line: “The Edwing D’Angelo line is dedicated to creating garments for men and woman which make them be visible and want to be seen. With a keen eye on construction and superbfabrics, D’Angelo weaves glamour into chic spirit and dazzle with the reintroduction of his artistic vision and sculpted visuals form for avant-garde fashion. Pattie Labelle, Chyna Layne, Mo’Nique, Sean Paul, Laurie Metcalf, Nelly and Vivica A. Fox among others have worn Edwing D’Angelo for prestigious Hollywood events.”

The theme for this collection? “New York State of Mind”…yes. A retro nod to the 40’s and 50’s. I saw that but I saw more decades represented.

I can say after meeting him personally, that is all well and good, but Edwing is garmento who really really cares about making you look good. Fastidious about fit and color, he really gets it. It is so amazing to meet a designer who really understands construction. Plus, he is quite sweet. A bonus in this industry.

While I adore his gowns, I really am intrigued by his menswear and interpreting that for women. Surprise, surprise…

As far as standouts in the show, the menswear for sure. The gowns were fun with the big eighties bow. My friend Jackie designed a big bow dress or two like this back in the day. Shout out. I personally would wear the one strap, two tone gown. Love it.

The hair for the Fall showing of Edwing D’Angelo was done by first lady Michelle Obama’s stylist, Johnny Wright ~ Again, a true artist.

Top it off that this show raised awareness ~ Fashion for Autism, Inc.’s mission is to heighten public awareness of Autism and to provide donations to charitable organizations that foster Fashion for Autism, Inc.’s commitment to education, support and resources for individuals and families living with, and affected by, illnesses across the Autism spectrum. Fashion for Autism, Inc. uses its fashion platform to solicit support from media, celebrities, and those in the fashion and entertainment industries to help raise awareness for Autism. Fashion for Autism, Inc. challenges everyone to “Be Significant!”

I heart you Edwing and Fashion for Autism. Can’t wait to see more. RL

P.S. The photos here don’t do the pieces justice. Really stunning in person.

Contact us for more information on personal styling.

It is so rare that I get to see an entire men’s collection when I come to New York Fashion Week. This round not only did I get to see an incredible collection, I had a fab photographer , Webb Davis, and it just elevated the whole experience for me. The only bummer, the production forgot to lift the plastic off the runway…whoops? Someone was fired…

The entire collection was moderific, with the still important abbreviated jacket in a neutral palate, punctuated by deep earth inspired hues in berry and forest. With an obvious bespoke influences and the men’s standard of Savile Row, Simon Spurr inspires with fresh new cuts. The hat is still an important men’s accessory with Spurr’s modern take on a 19th century tie, where you just see a peek of color at the collar.

Simon Spurr’s formal looks were amazing. I really do love the irreverence of a perfectly fitted V neck knit under a tuxedo inspired suit.

It was very hard for me to pick my absolute favorites, but here are the stand out pieces for me. By the way guys. This Fall, pick up a funnel neck scarf. So easy and fabulous over any look.

Watch for Simon Spurr in the future. He’s got it. RL

Photo Credits: Rebecca Luke Style by Webb Davis

Hey guys, RLS does work with men for personal styling. Contact us for more information.

We had a great night. The store looked amazing and Spring 2010 is fab. April from Isabella Grace Originals brought her fabulous accessories. Here is the link to my top 25 items to create an entire, all you need, Spring wardrobe from Eryn Brinie.

In celebration of Spring, eryn brinie has asked our good friend and top stylist, Rebecca Luke to come share her style tips.

Bring your favorite item from you closet and let Rebecca instantly update your look mixing old with the new.

When it comes to wardrobing, less can be more. Rebecca Luke, CEO of les Egoistes, LLC (les Egoistes) and founder of Rebecca Luke Style (RLS) is an advocate of the old world approach to dressing where bespoke, custom and couture where a mainstay. For the 21st century, she interprets the classic concepts for the modern woman. Her focus on dressing highlights selecting distinct pieces and combining them with basics to expand a seemingly abbreviated wardrobe into a closet full of choices. Rebecca believes that getting dressed everyday can be easy and fun and has developed a guide to doing so.

Sunday, February 21 from 6 – 8 p.m.

Eryn Brinie Flagship Store | 501 Broadway, New York NY 10012
This is an RSVP only event | flagship@erynbrinie.com

Refreshments will be served.

For more information on Rebecca Luke Image Consulting Services go to: lesegoistes.com