Nostalgia Works – Baby & Co Seattle

When I was youth in Seattle, the iconic Baby & Co, located on 1st & Virgina, created a firm sense that all was well in my world. Seeing it on the corner when I visit home still makes me feel the same.I’m nostalgic that way.

Since the mid 70’s the retail store has given Seattle their first look at fashion, beauty and style. But guess what?! We can’t live in the past, but we can honor and build on it and that is just what Jill & Wayne Donnelly have done since they bought Baby & Co a few years ago. Honoring the vision of Baby & Uri Burstyn, Jill, as the buyer for Baby & Co for 22 years, has slowly taken that vision and loyal clients and brought them to 2015…not a typo…Jill has taste and is ahead of the curve. As I researched for this post, the girls gave me a precious Seattle Weekly article about the original Baby & Co written in 1978 right after it opened…talk about fabulous for Seattle. Baby & Uri had style as well as a “vision”. I love that Jill and Wayne are carrying it on.

The newly remodeled space (March 2013) in the the original location, 1st & Virgina, is gorgeous. Jill wanted to make sure and honor the legacy of the neighborhood and also the building…now, from the store you can look in to the lobby of the historic building. The windows in the space echo the architecture of the building and the space definitely has a Euro groove.

Most of the brands Baby & Co hail from France and owner/buyer Jill still carries some of the original brands such as Lilith. You have to be prepared to pay a little bit. But as I tell my clients, quality over quantity. And, typically, what you get there, can and will be worn for years and many different ways. Add to that, some of my favorite garmentos in the city work there. Every time anyone walks in, be prepared to have fun and leave feeling like a rock star. Guys, Baby & Co has key pieces for your wardrobe too…so pop in. You will love it.

The Re-Opening Party last week was such a fab time with that hidden gorgeous fashion crowd that writers for other publications seem not to ever see. I, dressed in Lilith, had on either arm my Seattle besties, Vivian Jones (Hair & Beauty Maven) and Barbara Kucharz (Barney’s NY). With modern dancers in the window and models coming down the circular stairway to Tom Douglas coconut cream pie…this party was worth me extending my stay in Seattle for. Thanks Baby & Co. I definitely heart you.

I am so thrilled that I have a place like Baby & Co to go to for clients and well …myself, here in Seattle. Please visit them. You will love every second. RL

Photo Credits | Megumi Shauna Arai

Photos in Order | Spring pieces, Jill & Wayne Donnelly, More Spring, Rebecca and her dates

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