I normally don’t go to these trade events in the industry. I stick to the shows since I’m not a buyer. It has been years since I went to MAGIC and it has evolved. They are adding shows and the buyers can check things out according to the demographic/style, etc. As I mentioned a couple days ago, I was here representing SSF and facilitating fabulous strategy salons. It was a complete success in my opinion and we met some amazing folks; designers and manufacturers. [photo of gals from SUST and editor from PLENTY Mag]
In ECollection, for the rock and roll gal in me, I was intrigued by Loka. They were a standout in the ECollection section not just because the girls were super cute and sweet, but they have a distinct non-eco look. It’s very refreshing. I can’t wait to start wearing some of their pieces.[photo of Loka Designer and the booth]
Pool was super fun and hip. I saw a ton of brands I know and love, as well as, new ones. Funny, but I found a eco-brand there too that I happen to be wearing today ~ Velvet Leaf. The designers are adorable and really committed to sustainability. Top it off, their brand is super cute. I am a fan and will be writing more about them in the future. [photo of Velvet Leaf designers with Sp09 collection in the background]
That’s it for now…got to take a disco nap to rev up for the last night in Vegas. I will give you a run down of new places besides Hard Rock to check out. RL